Co-Founder & CMO · Startup · 2022

InstaMommies

By moms, for moms. A gig-economy app connecting local moms who need help with vetted "InstaMommies" nearby. I owned the entire brand identity, marketing strategy, investor deck, and content pipeline from zero to first revenue. CodeLaunch Quarter Finalists.

70+
Mom sign-ups at launch
$3K+
Gross revenue, Sept 2022
400+
Social followers
100%
Email open rate
Top 25%
CodeLaunch Quarter Finalists

Video & Motion

Multi-platform ad creative and product UX — press play.

Video Ad
Story Ad — Reels, TikTok, YouTube & Twitter
Multi-platform vertical story ad produced for the launch — one creative, cut for Reels, TikTok, YouTube Shorts, Facebook, and Twitter ad placements.
Product / UX
App Wireframe Walkthrough
Product wireframe video mapping the app experience — used in investor conversations and the CodeLaunch pitch process.

Brand, Deck & Content Systems

From investor materials to the full organic content engine.

InstaMommies investor pitch deck cover
Investor Deck
Investor Pitch Deck
14-slide investor pitch — problem, #MomEconomy market thesis, product, traction, and go-to-market. Took InstaMommies to CodeLaunch Quarter Finals.
View Deck ↗
InstaMommies logo concepts
Brand Identity
Logo Concepts & Brand Exploration
10 pages of logo directions and identity exploration that produced the final pin-drop mark and lime-green brand system.
View Concepts ↗
InstaMommies social content archive
Social Content
"It Takes a Village" — 153-Post Content Archive
The full organic social content system: recruitment posts, community features, #MomEconomy education, and engagement creative — 153 posts, all designed and written by me.
Browse Archive ↗
153 pages · ~19 MB PDF
InstaMommies email newsletters
Email Marketing
Subscriber Email & Newsletter System
Welcome and newsletter emails for the subscriber base — job matching, member features, and community storytelling. This system hit a 100% open rate.
View Emails ↗
InstaMommies hiring flyer
Print / Field Marketing
"Now Hiring Local Moms" Flyer Series
QR-coded recruitment flyers used for on-the-ground mom acquisition — the offline arm of the launch that drove 70+ sign-ups.
View Flyers ↗