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Chief Marketing Officer · Web3 Fitness DApp · Mar–Sep 2022

Flowell Inc.

live in flow — wellness activities that unlock GameFi & SocialFi rewards

Directed the full brand build from zero: brand identity, web development, A/B testing, email funnels, UX/UI design, crypto token launch marketing, and social media SOPs for a blockchain-native fitness platform fueled by the $FLOWELL token.

𝕏 @weareflowell — my work ≤ Oct 2022

Campaign Work

Brand story, campaign creative, and direct-response video.

Video Ad
#1 Health Coach App — Facebook Video Ad
Paid social video creative — direct-response ad built for Facebook video placements.
Flowell brand deck cover
Brand / Web3
Flowell Brand & Mission Deck
"Live in flow" positioning, GameFi/SocialFi rewards story, and $FLOWELL token marketing built from zero.
View Deck ↗
Flowell Game On campaign creative
Ad Creative
"Game On." Campaign Creative
Static campaign creative for the GameFi fitness positioning — pairing the token mark with direct, athle