Chief Marketing & Communications Officer · HTX Labs · Nov 2021 – Mar 2022

JAWS NFT

A Web3 community built from nothing on pure curiosity. The mystery campaign alluded to the biggest NFT communities of the era — Bored Ape Yacht Club, CryptoPunks, Lazy Lions, Cool Cats — instantly placing JAWS in association with the space's top authorities before anyone knew what it was.

7,500+

Discord members in 90 days

Paid media spend

Taco Bell

Organic brand participation

𝕏 @JAWS_NFT

The Curiosity Campaign

Mystery-first creative that never explained itself — each drop hinted at the top NFT communities on X, pulling Bored Ape, CryptoPunks, Lazy Lions, and Cool Cats holders into the speculation and lending JAWS instant top-tier association. These are the actual campaign posts.

Influencers, Metaverse & Speaking

Beyond the feed: I managed influencer marketing, ran collaborations inside the metaverse, and handled speaking engagements that put JAWS in front of established Web3 audiences.

Community Architecture

Growth means nothing without structure. I organized the community I built into moderator teams, sub-committees, and defined roles inside the Discord — turning 7,500 strangers into an operating organization.

The Honest Postscript

Marketing delivered: 7,500 members, top-tier brand association, and organic Taco Bell participation in 90 da